Engagement + Popularity = Valuation
|Time on site p/visit||Page Views p/visit||Sites Linking In||Traffic (Monthly Visitors)||Value|
Facebook, Youtube, Twitter, Pinterest, Instagram, reddit, etc. are all websites or Content Management Sytems (CMS). Each of these websites utilizes user-generated content or other people’s content (i.e. pictures, videos, and text) to drive engagement to their platform.
By creating a platform that is engaging and promotes interaction, the more often content gets clicked and shared. Increased activity will result in higher Domain Authority or digital reputation. The higher Domain Authority ranking a company has, the greater number of Search Engine Results Pages (SERP’s). Increased search presence leads to more traffic and more traffic leads to greater popularity. Greater popularity will ultimately result in a company having a higher valuation.