Engagement plus Popularity equals Valuation

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Engagement + Popularity = Valuation

Engagement Popularity Valuation
Time on site p/visit Page Views p/visit Sites Linking In Traffic (Monthly Visitors) Value
Facebook 35 12.4 5,252,559,787 1,500,000,000 $500,000,000,000
YouTube 40 6.1 2,103,907,115 1,499,000,000 $75,000,000,000
Twitter 1 4.9 7,599,398,722 400,000,000 $25,000,000,000
Instagram 15 7.44 1,847,514,263 275,000,000 102,000,000,000
Pinterest 14.2 5.7 1,043,283,279 175,000,000 $12,500,000,000
reddit 19.5 3.2 119,065,454 2,500,000,000 $1,800,000,000

Facebook, Youtube, Twitter, Pinterest, Instagram, reddit, etc. are all websites or Content Management Sytems (CMS). Each of these websites utilizes user-generated content or other people’s content (i.e. pictures, videos, and text) to drive engagement to their platform. 

By creating a platform that is engaging and promotes interaction, the more often content gets clicked and shared. Increased activity will result in higher Domain Authority or digital reputation. The higher Domain Authority ranking a company has, the greater number of Search Engine Results Pages (SERP’s). Increased search presence leads to more traffic and more traffic leads to greater popularity. Greater popularity will ultimately result in a company having a higher valuation.


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