Engagement plus Popularity equals Valuation

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Engagement + Popularity = Valuation

Engagement Popularity Valuation
Time on site p/visit Page Views p/visit Sites Linking In Traffic (Monthly Visitors) Value
Facebook 35 12.4 5,252,559,787 1,500,000,000 $500,000,000,000
YouTube 40 6.1 2,103,907,115 1,499,000,000 $75,000,000,000
Twitter 1 4.9 7,599,398,722 400,000,000 $25,000,000,000
Instagram 15 7.44 1,847,514,263 275,000,000 102,000,000,000
Pinterest 14.2 5.7 1,043,283,279 175,000,000 $12,500,000,000
reddit 19.5 3.2 119,065,454 2,500,000,000 $1,800,000,000

Facebook, Youtube, Instagram, Twitter, Pinterest, reddit, HBO, Netflix, all use CMS platforms to manage their content (i.e. pictures, videos, movies, etc.) The level of success of these businesses is directly related to their ability to manage this content within their own digital system.

By creating a platform that is engaging and promotes interaction, the more often your content will get clicked and shared. Increased activity will result in higher Domain Authority or digital reputation.

The higher Domain Authority ranking a company has, the greater number of Search Engine Results Pages (SERP’s). Increased search presence leads to more traffic and more traffic leads to greater popularity. Greater popularity will ultimately result in a higher valuation.


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