Content Marketing through Social Media centers on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social Media has become the platform for Content Marketing, easily accessible to anyone with access to the internet. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
The main goal of Content Marketing through Social Media is to improve communication with users, increase brand visibility and reach more potential customers.
Creating quality content is key, quality content is required to motivate social media users to share with their friends.
Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks.
Similarly to Search Engine Optimization (SEO), SMO attracts new, unique visitors to the targeted website.
Creating quality content and distributing one’s content across the various Social Media platforms will help immensely with Link Building.
Here is a short list of the most Popular Social Media websites: