WhenNov 2018 – Feb 2020 (14 Months)

Contribution
– Performed Extensive UX Research
– Performed 80 – 90% of the UX Design
(Site-Mapping – User Flow – Task Flow)
– Performed 70 – 80% of the UX Analysis
(Journey Mapping)
– Performed 80 – 90% of the Content Strategy
– Performed 55% – 65% of the Content Creation

Starting Point –  
Moderate Web Traffic 
Moderate Engagement 

End Point – Robust 55 – Page Content Management System 
Web Traffic: Increased Over 20%
Engagement Rates: Have Doubled

Who is the audience?

Affluent Home Owners – Primarily Female 35 – 65

What are we trying to accomplish?

  1. Differentiate Shoreline Pools From the Competition 
  2. Be as Transparent as Possible – Illustrate Team – Process – & Previous Work 
  3. Prove Expertise

Primary ObjectiveHighlight Experience & Know How 

Why do users care?

Users are looking for the Best Quality Company to Help them build their Oasis 

How to Accomplish Objective – Be as Transparent as Possible and Let the Work Speak for itself. 

Agenda: Tell the Most Extensive Digital Story as we can