When – Nov 2018 – Feb 2020 (14 Months)
Contribution
– Performed Extensive UX Research
– Performed 80 – 90% of the UX Design
(Site-Mapping – User Flow – Task Flow)
– Performed 70 – 80% of the UX Analysis
(Journey Mapping)
– Performed 80 – 90% of the Content Strategy
– Performed 55% – 65% of the Content Creation
Starting Point –
Moderate Web Traffic
Moderate Engagement
End Point – Robust 55 – Page Content Management System
Web Traffic: Increased Over 20%
Engagement Rates: Have Doubled
Who is the audience?
Affluent Home Owners – Primarily Female 35 – 65
What are we trying to accomplish?
- Differentiate Shoreline Pools From the Competition
- Be as Transparent as Possible – Illustrate Team – Process – & Previous Work
- Prove Expertise
Primary Objective – Highlight Experience & Know How
Why do users care?
Users are looking for the Best Quality Company to Help them build their Oasis
How to Accomplish Objective – Be as Transparent as Possible and Let the Work Speak for itself.
Agenda: Tell the Most Extensive Digital Story as we can
