Search Engine Optimization – SEO Explained

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Search Engine Optimization
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Search Engine Optimization or (SEO) is the process of affecting the visibility of a website or webpage in the Search Engine Results Pages or (SERP’s). SEO is often referred to as natural, organic, earned, or unpaid search results. Typically, the higher a site is ranked on SERP’s, the more frequently the site appears, and the more traffic it will receive.

SEO that targets different kinds of search including images, video, social media profiles, tweets, etc. is often referred to as Digital Asset Optimization or (DOA).

Google’s Matt Cutts

There are 2 main pillars of SEO, on-site SEO, and off-site SEO

On-Site SEO

Google’s Page Rank Factors are examples of On-Site SEO factors. For example, using proper titles, good descriptions, well-formatted URLs, correct use of H1, H2, tagging images, are all on-site SEO factors.

Off-site SEO

Google’s Domain Authority Ranking Factors are examples of Off-site SEO factors. Off-site SEO factors can be illustrated by the number of links a website has coming in, along with the quality of those links.

Link Building is the process of systematically building backlinks or pathways back to a website.


Google’s Matt Cutts

A variety of methods can increase the prominence of a webpage within the search engine results pages (SERP’s).

Mollify is a Digital Agency – We help companies implement a Digital Marketing Strategy and expand their digital business.


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