Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.
Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
Think of backlinks as portals or gateways to your site. The more backlinks a company has, the more access points that people have to your platform. More access points will lead to more traffic. More traffic obviously leads to more business.
In order for people to find your platform and to increase popularity, it’s vital to maximize exposure across the entire web. The most effective way to do that is by building backlinks to your platform.
All incoming links are beneficial.
There are two types of links, NoFollow, and DoFollow.
These are links that do not count as a point in the page’s favor, does not boost PageRank (PR), and doesn’t help a page’s placement in Search engine results pages (SERPs).
DoFollow or Follow Links
These links count as points, pushes SEO link juice, boosts the PageRank (PR) of the linked-to sites, and helps them go higher in SERPs.
Google takes note of these points, watches how many inbound links a page has, and from what sites. Google figures if a lot of people are linking to a certain page, it must be good. Google gives preference to these pages over others of a similar topic so that they can deliver the very best pages to search engine users.
Google created a metric called PageRank to calculate link points. Link points are often referred to as “link juice.” The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site receives. For example, getting a link from the New York Times would be more beneficial than your local hometown periodical.
Take advantage of Social bookmarking sites
Within the over 300 Social Media platforms on the web, there is a subcategory of social platforms referred to as social bookmarking sites. Social bookmarking websites are centralized online services which allow users to store and share Internet bookmarks. These sites typically offer a blend of social and organizational tools: annotation, categorization, folksonomy-based tagging, commenting and interface with other additional services.
Social bookmarking is one of the best and easiest ways of link building and earning Dofollow backlinks from high-quality sites.
Here is a list of the Top 10 Social Bookmarking sites with the highest PageRank:
|NO.||FREE SOCIAL BOOKMARKING SITES LIST||PAGE RANK|
Overall, these social bookmarking sites will undoubtedly improve the search engine position of your site and help build consistent traffic.