Product Involvement – Evolution of the Commercial

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When you are watching your favorite TV shows, do you stop and pay attention to the commercials? If you are like most of us, you probably have programmed yourself to “block out the noise” and try and only view content that you enjoy and find interesting. Marketers are now being forced to be creative, come up with new and intelligent methods to keep people interested, entertained, at the same time try and market a product or service.

Here is a clever product involvement video featuring the CEO of Dollar Shave Club.


It was Wayne and Garth from the movie Wayne’s World that introduced us to the idea of “product involvement”.


Here is where technology and production are headed. Arnold  Swartenager in a product involvement video advertising Mobile Strike.


We believe that this is the future of advertising.

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