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What is New Marketing

New Marketing or Inbound Marketing refers to activities that bring visitors in rather than having to solicit prospects’ attention. New marketing earns the attention of customers and makes the company easier to be found.

Individuals search online for content that helps solve a problem; Inbound marketing is about positioning your company to be the solution to that problem.

Some New Marketing Characteristics

  • Quality content and effective messaging
  • Budget-friendly campaigns that don’t require expensive advertising purchases
  • Opportunities for prospective buyers to make decisions on their own time
  • A flexible lead-nurturing operation that includes periodic emails, targeted ads, human contact and other forms of outreach
  • The practice of using data and performance metrics

Examples of New Marketing

  • Website and blog content optimized for search engines
  • Social posts and promotions
  • Display and pay-per-click ads targeted to users
  • Earned media, coverage in a blog or publication focused on your niche
  • In-person networking, presentations at niche-oriented public events conferences and trade shows

Most forms of Inbound Marketing are designed to inform and persuade without being pushy or alienating. The goal of inbound marketing is to target prospects as narrowly as possible, reducing the number of wasted impressions. Furthermore, Inbound Marketing is extremely cost-effective, relative to most outbound marketing tactics. As a result, inbound marketing tactics have impressively high return on investment (ROI) values.

History of SEO and Content Marketing

Historically, SEO and Content Marketing typically coexisted as separate initiatives. Now, each relies on the other for optimal success.  Businesses that choose not to invest in a solid content strategy will only inhibit SEO potential. As a result, the visibility of your site will be hindered.

By developing an online presence that speaks to your customer’s specific interests, you’ll be able to adjust your business accordingly and run an effective Inbound Marketing Strategy.

Inbound  Marketing Tools:

Website Design and User Experience design is the process of enhancing user satisfaction: improving usability, accessibility, and pleasure provided in the interaction between the user, the product, and the platform.

Video Marketing has become the most important Digital Marketing Tool.  Video has proven to Dramatically Increase: Exposure, Traffic, Engagement, & Conversion

Search engine optimization is the process of affecting the visibility of a website or webpage in a search engine’s unpaid results (often referred to as natural, organic, or earned results). The higher ranked on the search results page (SERP), the more frequently a site will appear, therefore, the more visitors the site will receive from the search engine’s users.

Content marketing involves the creation and sharing of media and content in order to acquire and retain customers. This is a great systematic approach to maintaining communication with prospective consumers as well as current clientele. The purpose of Content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content.

Social networking websites are a powerful marketing tool. They provide the opportunity to develop a solid and professional reputation. By engaging with customers, you encourage them to share their experiences with those in their network.

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