Digital Marketing Strategy is composed of several components – When implemented in tandem, create an aggregate approach to growing a business.
How much are you spending on Marketing?
Accoring to the U.S. Small Business Administation, 7 – 8 percent of your gross revenue shoud be spent on marketing and advertising.
How much is a New Client Worth to you and your Business?
$50, $500, $5000?
What if we can help you Funnel Prospective Clients into your Business?
Do you want to increase Web Traffic? Do you want more Incoming Phone Inquiries?
Our Digital Marketing Strategy Program is designed to drive more prospective buyers to your website and help you convert these interested individuals into new customers.
How Does Mollify’s Digital Marketing Strategy Program Work?
Based on your business’ goals, Mollify builds a custom Digital Marketing Strategy Plan for you. Then we execute the plan on a monthly basis.
Digital Marketing Stategy Components
Digital Marketing Strategy is made up of many different components. When all these components are used in tandem, they create an aggregate approach to growing your business.
Here are some of the Digital Marketing Strategy Components:
- Website Design
- Content Marketing (Blogging & Article Writing)
- Content Strategy
- Search Engine Optimization (SEO)
- Digital Asset Optimization (DAO)
- Email Marketing
- Social Media Marketing
- Pay-Per-Click (PPC) Marketing
- Link Building/Earning
- Video Production
- Marketing Automation
- Landing Page Strategy
- Call-To-Action Strategy
- Lead Nurture Strategy
- Infographic Design
- Public Relations (PR)
How Is The Digital Marketing Strategy Program Structured?
The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan.
The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.
We send you monthly reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly update, we review the following month’s activities and lay out the next months agenda.
So we measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, leads created, leads closed, and even phone calls to your business.
Who will be working on my business?
You will have a dedicated team committed to your business. Your team will consist of:
- Senior Consultant
- SEO Expert
- Content Strategist
- Graphic Designer
- Web Developer
- Social Media Specialist
- Photographer & Videographer
Digital Marketing Strategy Pricing
A typical digital client that works with Mollify on a monthly basis invests between $1,999 and $9,999 per month into their digital marketing program.
It’s going to depend on what your business needs to achieve your goals and how fast you need to get there. It’s that simple.
The investment level determines how many hours per month we dedicate to your business.
How much does the program cost?
20 Hour Package
We assign Specific Speciaists to work on your business for an aggregate amount of 20 Hours per week.
20 Hours x $25 per Hour = $500 p/ week x 4 weeks = $1,999 p/month
40 Hour Package
We assign Specific Speciaists to work on your business for an aggregate amount of 40 Hours per week.
40 Hours x $25 per Hour = $1000 p/week x 4 week = $3,999 p/month
60 Hour Package
We assign Specific Speciaists to work on your business for an aggregate amount of 60 Hours per week.
60 Hours x $25 per Hour = $1,500 p/week x 4 weeks = $5,999 p/month
80 Hour Package
We assign Specific Speciaists to work on your business for an aggregate amount of 80 Hours per week.
80 Hours x $25 per Hour = $2000 p/week x 4 weeks = $7,999 p/month
100 Hour Package
We assign Specific Speciaists to work on your business for an aggregate amount of 100 Hours per week.
100 Hours x $25 per Hour = $2,500 p/week x 4 weeks = $9,999 p/month
Example of a 40 Hour Package:
If we decided that your business requires a 40 Hour week of dedicated specialists working on your business, we would then allocate resoures accordingly:
Month 1 – 2
If we decided your website needed content and that content needed to be optimized. We would assign a Copy Writer 20 Hours per week and an SEO Specialists 20 HRS a week. So we would dedicate 2 Specialists for a total of 40 hours per week x ($25 p hour) = $1000 per week x 4 weeks = $3999 per month.
Month 2 – 4
Once we were able to produce plethora of high quality, optimized content, we then may opt to allocate those 40 hours to a Content Stategists (20 Hours) and a Social Media Marketer (20 Hours) who then would focus on content distribution.
Month 6 -12
We continue to mix and match Specialists in order to achieve our goals.
How quickly will I see results?
There is no one-size-fits-all answer to this question. The speed at which you see results will be based on:
- Current Status – How well does your site rank now? What is your site’s current conversion rate? What is your site’s domain authority and link profile?
- Competition – How aggressive is your competition? Are they already dominating the search engine rankings and do you want to catch up? Or, are you already the front-runner? Are the keywords you’re interested in very competitive? From a search engine rankings perspective, competition is a critical factor to consider.
- Budget – This determines the amount of work we can do each month. If you have aggressive growth goals and heavy competition, you should take that into consideration when you choose your digital marketing budget.
We generally start seeing results in 90 -180 days. It typically takes 270 days – 360 days to really build a comprehensive digital marketing system, one that is firing on all cylinders.
What type of ROI should I expect?
Our clients have experienced anywhere from a 25% – 50% Increase in Revenue from Mollify’s Digital Marketing Strategy Program (depending on all the above-listed conditions).
This program is not an expense. This program is an INVESTMENT in your Business’s FUTURE!
How should I measure success?
Before we start the retainer, we agree on what success looks like, and then we work towards that goal. Most times this means agreeing on a set amount of leads to be generated within the first year of the relationship. We set a number and work toward it.
How is your Digital Marketing Strategy Structured?
The program is operated on a monthly retainer basis. We provide you with a custom digital marketing plan to reach your business goals and then we execute on that plan. The initial strategic plan that we provide outlines the tactics we will execute over the following 12 months.
Are you locked into a contract?
Absolutely Not! If you are not happy for some reason, you can cancel at anytime. Our contract is for a monthly retainer and requires you to provide us 30 days notice prior to canceling the contract.
What type of reporting is provided?
We report on the metrics that matter to your business. The most important metric is leads (via form and via phone). All other metrics are simply a means to that end. That said, we also report on website traffic, conversion rate, top pages.
Are there Additional Costs?
Yes. All our digital marketing clients need to use marketing automation software, email marketing software, call tracking software and some additional user experience tracking software.
These are all services that are billed on a monthly basis directly to you (the client) from the actual service provider. These tools are all critical to having a successful digital marketing program.
These are a some of the tools that we frequently use but are not limited to:
- Act On
- Constant Contact
- Sprout Social