Artificial Intelligence

Types of A.I.

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Artificial Intelligence can be classified in any number of ways: There are two main categories or Levels of A.I.: (Weak and Strong A.I.) There are four Types of A.I. based on Functionalities:(Reactive Machines, Limited Memory, Theory of Mind, and Self-Awareness). There is an ever-growing number of fields or Subsets of A.I. such as Natural Language Processing, […]

Data Science, Machine Learning, and Artificial Neural Networks

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Big Data deals with Data Sets that are too large or complex to be dealt with by traditional data-processing application software.  Big Data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source.  Current usage of the term Big Data tends to refer to the use […]

YouTube Influencer GaryVee on Marketing

YouTube Influencer GaryVee on Marketing

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YouTube Influencer GaryVee on Marketing – Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and […]

How to Optimize a Video - Video Optimization

Video Optimization – How to Optimize a Video

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Video Optimization is an important component of Digital Asset Optimization or DAO  although not as commonly practiced SEO despite the increased recognition of the power of videos. Videos have risen to be an integral part of online marketing. Video Optimization is about taking the extra steps to make your videos easier to find and share […]

Search Engine Marketing

Search Engine Marketing – SEM Explained

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Search Engine Marketing or (SEM) is a form of Internet Marketing that involves the promotion of website by increasing their visibility in Search Engine Results Pages (SERP’s) primarily through Paid Advertising. Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines.  “Search Engine Marketing” was once was used as […]

Website Software Checklist

Website Software Checklist – The Must-Have Software for Websites

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The Website Software Checklist: Have you installed Google Analytics? (Not optional) Have you installed Google Webmaster Tools? (Not optional) Have you installed Bing Webmaster Tools? (Not optional) Install Google Analytics for WordPress and SEO for WordPress? (Will make your life 10x easier) Checked Google Webmaster Tools is high on our website software checklist. It helps find 404 / 500 errors, duplicate content, […]

User Experience Design

User Experience Design -Digital Storytelling

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User Experience Design (UX, UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product. User experience design encompasses traditional human–computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. What is User Experience […]

Google Algorithm

Most Impactful Google Algorithm Updates to Date: Panda, Penguin, and Hummingbird

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Most Impactful Google Algorithm Updates to Date: Panda, Penguin, and Hummingbird. Just when you think you’ve grasped the specific details of Google’s algorithm, it’s important to note that changes occur all the time. By understanding the historical trends in what’s changed and staying on top of how things are evolving, website owners stand the best […]

Customer Relationship Management

Customer Relationship Management – CRM – Managing Interactions with Current & Future Customers

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Customer Relationship Management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. To find the best Customer Relationship Management software for small business, Business News daily asked small business owners what CRM software […]

Search Marketing

Search Marketing – Gaining Traffic and Visibility from Search Engines through Paid and Unpaid Efforts

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Search Marketing is the process of gaining traffic and visibility from Search Engines through both Paid and Unpaid efforts. Search Marketing traffic is considered the most important source of Internet traffic because it’s targeted.  It is widely accepted that people use the search engines to find a solution to a problem, an answer to their […]