Digital Asset Optimization

Digital Asset Optimization is the Optimization of all Digital Files: Web Pages, Images, Videos, Social Media Profiles, & Business Listings

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Digital Asset Optimization or (DAO) involves the optimization of all of your files: web pages, images, videos, social media profiles, and business listings.  Optimizing Assets not only makes one’s products more appealing and more visible to prospective clients, but it also makes them appear more often in Search. Higher, more diverse placement on Search will obviously lead to more […]

Google Algorithm

The Google Algorithm in a Nutshell

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The Google Algorithm Controls MOST of what we see when we use our devices. OVER 92% of ALL THE WORLD’S INTERNET USERS use Google Search to find the “RIGHT ANSWERS TO THEIR QUESTIONS” because “EVERYONE TRUSTS” Google Search and its ability to consistently provide users the “RIGHT SOLUTIONS TO THEIR PROBLEMS.” 63,000 Searches per second3.8 […]

Search Engine Optimization

Search Engine Optimization – SEO Explained

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Search Engine Optimization or SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine on thier Search Engine Results Pages or (SERPS). SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors […]

Inbound Marketing

Inbound Marketing is About Earning Attention

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Inbound Marketing refers to activities that earn the attention of customers, makes the company easier to be found, and draws customers to them. Inbound Marketing refers to activities that bring visitors in rather than having to solicit prospects’ attention. New marketing earns the attention of customers and makes the company easier to be found. Individuals search online for content […]

Search Engine Optimization

SEO Words EVERY Marketer Should Know

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SEO Words EVERY Marketer Should Know advertising network A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site. algorithm The technology that a search engine uses to deliver results to a query. […]

Search Console

Search Console – Google Search Console

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Search Console is a free service offered by Google that helps monitor and maintais your site’s presences in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its […]

Content Markeing

Content Marketing is the Art of Communicating with your Customers and Prospects without Selling

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Content Marketing is the art of communicating with your customers and prospects without selling. Forget Key Words, Providing High-Quality Content on your web pages, especially your homepage, is the single most important aspect of your Content Marketing Strategy. The content on your site can make or break whether or not your desired audience will find […]

Digital Agency

Evolution of Marketing: The New Era – Challenger Methodology

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Evolution of Marketing – Product Marketing – Solution Selling – Challenger Methodology The first Era of Marketing: Product Marketing: features-functions-benefits Hi Mr. Customer, here is my product, here are the features, this is how it functions, and here are the benefits. Infomercials still use this concept to market their product.  After a few minutes of […]

Search Console - Link Building

Link Building – Link Building Explained

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[the_ad_placement id=”top-of-article”] Link building is the process of acquiring backlinks or hyperlinks from other websites back to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages […]

Content Marketing Strategy

Content Marketing Strategy – Content Marketing

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Content Marketing Strategy is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. According to the Content Marketing Institute, the purpose of a Content Marketing is is to attract and retain a clearly-defined audience and, ultimately to drive profitable customer action. Non-Interruption Marketing Instead of pitching products or services, one […]

Email Marketing

Email Marketing – Using Embedded Videos, Pictures, & Links, Companies are Experiencing an Extraordinary Degree of Success at Reaching People via Email.

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Email Marketing with MailChimp – How does it Work? More than 7 million people and businesses around the world use MailChimp, they now send more than 500 million emails per day. Email Marketing using MailChimp can provide a key piece to the marketing campaign, one which can help connect your customers with your content. MailChimp’s software […]