Google On-Site WebSpam Factors

Google On-Site Webspam Factors – Google Algorithm

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Google On-Site WebSpam Factors:  1. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty. 2. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like pharmacy or payday loan sites — may hurt your search visibility. 3. Redirects: Sneaky redirects is a […]

Google's PageRank Factors

Google PageRank Factors – Google Algorithm

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Google PageRank factors help Google’s Spiders Index your pages. Google’s PageRank measures the importance of a web page. Google PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the web page is. The underlying assumption is that the more important the page, the […]

Google Brand Ranking Factors

Google Brand Ranking Factors – Google Algorithm

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Google Brand Ranking Factors Three Major Factors: Expertise, Authority, and Trustworthiness. Expertise is your knowledge level and the value you can provide on any given subject. Authority is how established your brand is, both in your industry and online. Trustworthiness is how much customers and industry peers trust that you, your content, and your products […]

Google Algorithm

Google Site Ranking Factors – Google Algorithm

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Google Site Ranking Factors Include: 1. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites. 2. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of […]

Google Algorithm

Google Off-Site WebSpam Factors – Google Algorithm

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[the_ad_placement id=”top-of-article”] Google Off-site WebSpam Factors: 1. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony links. 2. Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search. 3. Link Profile with High % of Low-Quality Links: Lots of links from sources […]

Google Algorithm

Google Algorithm Updates

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Google Algorithm Updates 2019mAlgorithm Updates BERT Update  —  October 22, 2019 Confirmed Google upgraded their algorithm and underlying hardware to support the BERT natural language processing (NLP) model. BERT helps Google better interpret natural language searches and understand context. Understanding searches better than ever before (Google) What Is BERT? – Whiteboard Friday (Moz) Unnamed Update […]

Google Domain Ranking Factors

Google Domain Ranking Factors – Google Algorithm

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Google Domain Ranking Factors: 1. Domain Age: Matt Cutts states that:   “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the boost that […]

Google Algorithm

Google Special Algorithm Factors – Google Algorithm

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Google Special Algorithm Factors include a user’s browser’s history and Search History.  1. Query Deserves Freshness: Google gives newer pages a boost for certain searches. 2. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”. 3. User Browsing History: Sites that you frequently visit while […]