Case Studies

Understand Requirements of Project

Brand – How does the Project Align with the Mission (Goals)?

User – What Problems are they facing?

Research – Meet the User 

Qualitative Analysis (Non Numerical) Meanings – Concepts – Definitions – Characteristics – Descriptions – Metaphors 

Quantitative Analysis – Statistics – Mathematics – Probabilities – Computational 

1. User Demographics 
2. Define User Goals
3. Define User Challenges
4. Define Metrics & Form Hypothesis 

Empathize – Be the User 

1. User Personas 
2. User Scenarios
3. User Testing 
4. User Experience Map 

Create – Make it Simple 

1. Wireframes
2. Moodboard
3. Mock-ups
4. Style guide 

Test – Data Doesn’t Lie 

1. Usability Tests
2. Review Metrics
3. Track Usage
4. Inform Next Iteration 

Develop – Stick to the Design