Understand Requirements of Project

Brand – How does the Project Align with the Mission (Goals)?

User – What Problems are they facing?

Research – Meet the User 

Qualitative Analysis (Non Numerical) Meanings – Concepts – Definitions – Characteristics – Descriptions – Metaphors 

Quantitative Analysis – Statistics – Mathematics – Probabilities – Computational 

  1. User Demographics 
  2. Define User Goals
  3. Define User Challenges
  4. Define Metrics & Form Hypothesis 

Empathize – Be the User 

  1. User Personas 
  2. User Scenarios
  3. User Testing 
  4. User Experience Map 

Create – Make it Simple 

  1. Wireframes
  2. Moodboard
  3. Mock-ups
  4. Style guide 

Test – Data Doesn’t Lie 

  1. Usability Tests
  2. Review Metrics
  3. Track Usage
  4. Inform Next Iteration 

Develop – Stick to the Design