When You’re in Need of a Product or Service to Help Solve a Problem, What is Your First Step?
Do you Immediately Pick up the Phone and Call the First Vendor You See?
Or, Are you like Over 90% of the World’s Internet Users (Over 4 Billion People) who Turn to Google to Help Find the Right Solution to Your Problem?
Individuals Search Online for Content that Helps Solve a Problem; Inbound Digital Marketing is About Positioning your Company to be the Solution to the Searcher’s Problem.
What’s More Important than the Content on Your Company’s Website?
At the Outset, the Primary Purpose of a Website was to Create a First Impression. However, Today’s Customers Place a Greater Value on Transparency. As a Result, They Now Expect to Participate in the Corporate Environment.
With the Evolution of Web 2.0 and the Focus on Collective Intelligence, New Websites have Evolved into Interactive, User-Centric, Virtual Command Posts; They Now Allow Prospective Customers an Opportunity to Visit, Observe, Learn, & Engage with Your Business.
User Experience Design Focuses on Providing “Value to the User”.
If you Don’t Provide Value, the User Will Go Elsewhere.
UX Design is the process of Enhancing User Satisfaction: Improving Usability, Accessibility, and Pleasure Provided by the Interaction Between the User and the Business.
Digital Storytelling Keeps Users Engaged - Creates a Valuable Experience - While Reinforcing A Company’s Expertise & Credibility.
Providing the user with an INTERACTIVE, CUSTOMIZABLE, FLOW OF INFORMATION Conveys One’s Story in a way that is Uniquely Useful. Interactive Technology Allows Us the Ability to Guide our Audience through a Compelling Narrative while Affording Opportunities to Drill Down to the User’s Specific Desired Details.
No Longer Does Today's Customer Seek out a Sales Person to Help them Find the Right Solution to Their Problem,
"The New Customer” uses "Digital Content" to Convince Themselves Which Vendor Will "Provide The Best Solution".