The Internet is the Most Advanced Technological System in the World made of more than 1.5 billion interconnected computers and electronic devices, rapidly growing, constantly changing, and forming billions of new connections all around the world.
THE INTERNET IS TODAY’S BUSINESS ARENA;
It’s the Characteristics of the the Playing Field that Determine the Rules of the Game
Google Search Controls MOST of what we see when we use our devices.
OVER 92% of ALL THE WORLD’S INTERNET USERS use Google Search to find the “RIGHT ANSWERS TO THEIR QUESTIONS” because “EVERYONE TRUSTS” Google Search and its ability to consistently provide users the “RIGHT SOLUTIONS TO THEIR PROBLEMS.”
63,000 Searches per second
3.8 Million Searches per minute
228 Million Searches per hour
5.6 Billion Searches per day
Google’s objective is to provide its users with the
Most Quality Content from the Most Credible Sources.
GOOGLE’S INTERNET IS A
OF DIGITAL INFORMATION
It was Larry Page and Sergey Brin who reverse-engineered Berners-Lee’s World Wide Web which led to Google.
In order to devise our own insight, Mollify Successfully Reverse Engineered Google’s Internet.
Mollify.biz is a 50-Page Digital Strategy Playbook
According to Google’s Artificial Neural Networks :
Mollify is the #1 Google Algorithm Specialist in the World
Mollify’s explanation of “Data Analytics” is #1 in the World
Mollify’s explanation of “Digital Asset Optimization” is #3 in the World
According to Popular Opinion:
Mollify has been named one of New York Digital’s “Hottest New Startups“
Mollify’s been Awarded Red Herring’s “TOP 100 Tech Startups in North America“
Mollify’s been Awarded Enterprise’s “Best Design & Development Firms” in New York City
(2017 – 2018 – 2019 – 2020)
According to Google’s A.I., Mollify understands “How the Internet Works” better than Anyone else in the World
The Google Algorithm is a Recipe of how to Optimally CONSTRUCT & GROW a Digital Business Network within the Framework of Today’s Internet. Creating an appealing, consistent, digital presence across Google’s Network is Vital for Present and Future Success.
Inbound Marketing is any marketing tactic that relies on earning people’s interest rather than paying for it.
By producing interesting content and providing user’s valuable information, an Inbound Digital Strategy attracts customers, makes the company easier to be found, focuses on “searchability”, and naturally draws customers inward.
Individuals Search Online for Content that Helps Solve a Problem. Inbound Digital Marketing is about Positioning your Company to be the Solution to the Searcher’s Problem
Rather than having to solicit prospects’ attention, Inbound Marketing refers to activities that bring visitors in. Inbound marketing earns the attention of customers, makes the company easier to be found, and draws customers inward.
The Ability to be Found is one of the MOST Imperative Components of any Business. How can People Buy from you if They Can’t Find You?
At the outset, the primary purpose of a website was to create a first impression. However, today’s customers place a greater value on transparency. As a result, they now expect to participate in the corporate environment.
With the evolution of Web 2.0 and the focus on collective intelligence, New Websites have evolved into interactive, user-centric, virtual command posts.
New Websites focus on providing “Value to the User” If you don’t Provide Value, the User will go Elsewhere
What is a Website?
A Website is a Collection of Indexable Web Pages
What is Web Page?
A Web Page is a Collection of Content (Text, Images, and Videos) Purposefully Arranged to Highlight What You Do and How Well you Do it.
What is the point of creating Web Pages?
It’s an opportunity to illustrate your expertise and compel prospective clients to Visit, Engage, Learn, and Interact with your Business.
Content Management Systems are the
New Websites and the MOST IMPORTANT COMPONENT of Today’s Businesses
The Virtual Storefront
Content Management Systems (CMS) are “The New Websites”. Think of a CMS as a Virtual Storefront – When you walk into a store, how do you choose a product? Do you like to browse? Do you like to analyze? Do you like to watch a video of the product? How do you figure out if that product will be right for you?
User Experience Design (UX)
User Experience Design is the process of enhancing user satisfaction: improving usability, accessibility, and pleasure provided by the interaction between the user and the business. Providing the user with an interactive, customizable flow of information conveys one’s story in a way that is uniquely useful.
User experience design encompasses traditional Human–Computer Interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users.
Digital Storytelling keeps users engaged, creates a valuable experience while reinforcing a company’s expertise and credibility. Interactive technology allows us the ability to guide our audience through a compelling narrative while affording opportunities to drill down to the user’s specific desired details.
Importance of High-Quality Content
Content Marketing is the art of communicating with your customers and prospects without selling. Forget Key Words, Providing high-quality content is the single most important aspect of Content Strategy.
The content on your site can make or break whether or not your desired audience will find you.
Location, Location, Location
Where would you like your virtual storefront to be located? If you had your choice, would you prefer your storefront be located in Nowhere, Oklahoma (Real Place) or on Madison Avenue in New York City?
Having a well-designed website with a limited web presence is similar to having an incredible superstore in the middle of nowhere.
Your company may offer superior products and or services. But, if your company’s web pages are not optimally constructed, prospective customers will never find you.