The Internet
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Think of the Internet as an iPhone; We all know how to use it, but do we really understand how it works? The Internet is one of the Most Advanced Technological Systems in the World, rapidly growing, constantly changing, and forming billions of new connections all over the world.

THE INTERNET IS TODAY’S BUSINESS ARENA;
It’s the characteristics of the playing field that determine the rules of the game. 

It was Larry Page and Sergey Brin who reverse-engineered Berners-Lee’s World Wide Web which led to Google. In order to devise our own insight, Mollify reverse-engineered Google’s Internet:

Mollify.biz is a 50-page Digital Marketing Strategy Guide
A Blueprint of Today’s Digital Environment
A Playbook of How to Optimize a Business in Today’s Digital Arena
Mollify’s Interpretation of “How the Internet Functions” has been Validated By Google’s Artificial Intelligence:

Mollify is a Digital Agency – With the use of Software, Analysis, and Algorithms, Mollify Helps Companies Enhance Their Digital Business.

Mollify has Designed Sophisticated Content Management Systems, Consulted on Global Digital Asset Optimization Initiatives, Helping Companies Enhance their Digital Visualization, Digital Reputation, & Digital Development.

A company’s degree of success depends almost exclusively on its ability to perform in today’s digital environment.”


We are Digital Architects who Design & Develope Content Management Systems purposefully constructed to prosper within the framework of the web and Craft & Execute Custom Digital Marketing Programs in order to Boost Digital Performance.

Digital Architects use Technology to Transform Business: Improve User Experience, Boost Competitive Position, and Increase Profitability.

Today’s customers place a greater value on transparency. As a result, they now expect to participate in the corporate environment.

Websites have evolved into an interactive, user-centric, virtual command posts. They now allow prospective customers an opportunity to visit: Engage, Interact, and Learn about the Business.

Content Management Systems are the New Websites and are the MOST IMPORTANT COMPONENT of Today’s Businesses.  

What is a Website?

A Website is a Collection of Indexable Web Pages

What is Web Page?

A Web Page is a Collection of Content (Text, Images, and Videos) Purposefully Arranged to Highlight What You Do and How Well you Do it.

What is the point of creating Web Pages?

It’s an opportunity to illustrate your expertise and compel prospective clients to Visit, Engage, Learn, and Interact with your Business.

Why is it important?

New Websites focus on providing “Value to the User”. If you don’t provide value, then the user will go elsewhere. 

At the outset, the primary purpose of a website was to create a first impression. However, today’s customers place a greater value on transparency. As a result, they now expect to participate in the corporate environment.

New Websites focus on providing value. If you don’t provide value, then the user will go to the competition who is providing value.

The Virtual Storefront 

With the evolution of Web 2.0 and the focus on collective intelligence, New Websites have evolved into interactive, user-centric, virtual command posts.

Content Management Systems (CMS) are “The New Websites”. Think of a CMS as a Virtual Storefront – When you walk into a store, how do you choose a product? Do you like to browse?  Do you like to analyze? Do you like to watch a video of the product? How do you figure out if that product will be right for you?

User Experience Design (UX)

User Experience Design is the process of enhancing user satisfaction: improving usability, accessibility, and pleasure provided by the interaction between the user and the business. Providing the user with an interactive and customizable flow of information conveys one’s story in a way that is uniquely useful.

Digital storytelling keeps users engaged, creates a valuable experience while reinforcing a company’s expertise and credibility. Interactive technology allows us the ability to guide our audience through a compelling narrative while affording opportunities to drill down to the user’s specific desired details. 

Importance of High-Quality Content 

Content Marketing is the art of communicating with your customers and prospects without selling. Forget Key Words, Providing high-quality content is the single most important aspect of Content Strategy.

The content on your site can make or break whether or not your desired audience will find you.

Inbound Marketing

Inbound Marketing refers to activities that earn the attention of customers, makes the company easier to be found, and draws customers inward.

Individuals search online for content that helps solve a problem. Inbound marketing is about positioning one’s company to be the solution to that problem.

Location, Location, Location

Where would you like your virtual storefront to be located?  If you had your choice, would you prefer your storefront be located in Nowhere, Oklahoma (Real Place) or on Madison Avenue in New York City?

Having a well-designed website with a limited web presence is similar to having an incredible superstore in the middle of nowhere. 

Your company may offer superior products and or services. But, if your company’s web pages are not optimally constructed, prospective customers will never find you.

The Google Algorithm Controls MOST of what we see when we use our devices.

OVER 92% of ALL THE WORLD’S INTERNET USERS use Google Search to find the “RIGHT ANSWERS TO THEIR QUESTIONS” because “EVERYONE TRUSTSGoogle Search and its ability to consistently provide users the RIGHT SOLUTIONS TO THEIR PROBLEMS.”

63,000 Searches per second
3.8 Million Searches per minute
228 Million Searches per hour
5.6 Billion Searches per day

The Google Algorithm is the Most Complex and Most Valuable Algorithm in the World.

It’s made up of more than 200 factors, more than 10,000 subfactors, tweaked up to 500 times per month and operated by Artificial Intelligence.

The Google Algorithm is a comprehensive guide or rule book explaining – How the Internet Works – How the Entire Infrastructure of the World Wide Web Functions – How each Interconnected Website Influences the Next.

The Google Algorithm is a Digital Marketing Protocol – How to optimally construct web pages and develop websites in order to maximize engagement, increase exposure, how backlinks and social media interactions popularize one’s domain, how our entire digital ecosystem behaves and operates.

The Google Algorithm is a Recipe of how to Optimally CONSTRUCT & GROW a Digital Business Network within the Framework of Today’s Internet.

Not ONLY are On-Site Search Engine Optimization Initiatives: (Content Quality, UX Design, PageRank) Important Components of a Sound Digital Marketing Strategy, but so are Off-Site SEO Initiatives: (Content Strategy, Link Building, & Domain Authority).

Google’s objective is to provide its users with the Most Quality Content from the Most Credible Sources.

GOOGLE’S INTERNET IS A TRUE MERITOCRACY OF DIGITAL INFORMATION

According to the Most Intelligent A.I. on the planet, Mollify is the #1 Google Algorithm Specialist in the World.

Mollify is the Leading Authority on the Google Algorithm;

Mollify Understands Today’s Digital Business Environment Better Than Anyone Else in the World and Knows Exactly How to Strategically Design and Develop Digital Business Networks to Flourish Within Google’s Framework.

#1 Google Algorithm Specialist in the World

World-Class Digital Architecture from World-Class Digital Architects


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